Instagram: @graciejaicoxmakeup @graciejvi Trap Mulan’s Promo Shoot Photography: @picsbyflitch Creative Direction: @thestormpr Makeup: @graciejaicoxmakeup Studio: @_theloungestudio The Creative Industry: Staying Motivated in a Global Pandemic In the midst of lockdown 3.0 and the constant uncertainty of when life will be ‘back to normal’, work for creative freelancers has reached a standstill yet again. With restrictions in place, the whole dynamic of this kind of work, which is a social and close-contact environment made up of massive teams, has had to be adapted and changed in order to keep everyone safe. The feeling of having no purpose or motivation to create can be an absolute killer for our mental health, so how can you stay driven and optimistic about a future that still feels so far away? Give yourself a break There is massive pressure on productivity, and to a certain degree it’s important, but the truth is, glamorising burnout isn’t healthy at all. Make sure to give yourself days to do absolutely nothing. Relax, eat what you want and binge-watch as much Netflix as you want. You’re living in a pandemic, and it’s okay to only survive some days. You’ll probably find yourself working better once you find the right ratio of work to rest time, and find that you have more motivation after giving yourself a few days to recharge. Look after yourself and check up on each other! Remember why you chose your career path in the first place It’s okay to feel disheartened during this situation, and with the stresses of money coming into the equation, you may feel as though you want to give up being a part of the creative industry. But, think back to when you chose this path and why it’s fulfilling for you. It wasn’t necessarily about money at the start because it was something you put your life into and can’t picture yourself doing anything else. Just because times are tough, is it worth throwing away everything you’ve worked for? It’s perfectly fine to have doubts and anxiety, but this is temporary. Eventually, this will all be a distant memory and that you love what you do! Set yourself achievable goals Make checklists of small tasks you want to complete throughout the day. Don’t overdo it though! If you make the goals achievable, you’ll be more likely to complete them, and then you will find yourself feeling more accomplished. Even if these tasks aren’t work-related that’s fine! Washing, getting dressed and going to the shop are things that seem impossible when you’re having a bad day, so it’s okay if that’s all you can manage. If you start the day off right, you’ll find yourself more able to work throughout the day and get creative again. Give yourself credit where it’s due. Don’t be afraid of change Adaptation and change are some of the key skills you need for success. We do this subconsciously every day, and there will be many other hurdles we have to face and adapt to in the future. Being a creative is all about being innovative, so try and remember you are perfectly capable of change. It doesn’t mean it won’t return to the ‘normal’ we once knew eventually, but look for new exciting ways you can carry out your work.